Facebook is still the biggest social networking platform even after the arrival of some other similar websites. They do not hesitate to bring changes quickly to their various sections and it is the reason they are still leading the market. You may already know that Facebook is not just about making friends and sharing pictures. It is much more than all these things and they are working regularly to make the platform more engaging every year. Now they are going to make a few more changes this time which will help businesses to get better results.
There are reports that Facebook is now currently testing a new feature to include Augmented Reality Ads to the News Feed. They recently made an announcement about it in New York at an event. The new feature is expected to be launched for the USA users but we may see this function for the other markets also very soon. The best thing is that Facebook is looking to add this function for various businesses. We may see the ads related to cosmetics, Furniture, garments and many more in the news section. Therefore now you can test a particular product to see if it is useful for you or not. The AR feature will assist you to visualize the product on you. It will also check your physical environment to give you a better idea of the product.
This is going to be a highly valuable feature for many users. There is no doubt that most of the users will welcome this feature. They can test a product with ease. Moreover, it is also going to be beneficial for the businesses also to improve their sales chart. The product marketing team of Facebook is saying that it will be a new way to connect businesses and shoppers. People will not only be able to test the products but they can shop instantly without any difficulty. Therefore you need not have to visit the store every time to try a particular product. You can check it at your home in the coming days.
This is not the only thing which Facebook is going to bring within the next few weeks. There will also be a Video Creation Kit which will permit the advertisers to create video ads for mobiles with the assistance of available pictures as well as video footage. Facebook has made a lot of changes in recent times. Last few months were hard for the Facebook but they were working continuously to make the platform more beneficial for all the users.