Market Insights
Enterprise social networks and online communities market expected to witness rapid growth owing to factors such as increasing efforts by organizations towards enhanced employee interaction (expenditure on intranets) and the growing impact of social media over people. Over the past few years, social media platforms have undergone a swift rise with over 2.5 Bn active users in 2017 up from nearly 1.0 Mn in 2010. Considering the strong impact of social media on people, enterprise social media networks have emerged highly promising for improving employee cooperation and efficiency.
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Enterprise social networks offer numerous benefits including improved document collaboration, establishing healthy discussions among the employees and enhanced employee communication among others. In addition, market players have a higher emphasis on the continual release of updated versions with the aim of simplifying the platform for better convenience and user experience. This enables the companies to establish a healthy environment among the employees, thereby retaining talent and improving productivity. Similarly, these networks are designed for both internal as well as external communication. This helps employees to invite client representatives located outside the organization to engage in conversation for better service.
Enterprise social networks and online communities market is segmented based on the deployment model, organization size, industry vertical and geography. By deployment model, the on-premise segment dominates the market globally. The segment growth is backed by the large enterprise’s segment having higher penetration of enterprise social networks owing to critical security concerns. Nevertheless, with the growing popularity of private clouds, the cloud-based segment would exhibit a higher growth rate during the forecast period. Further, based on geography, North America led the global market in 2017. This is attributed to the high penetration of social media, significant expenditure by organizations on employee collaboration and the presence of a large number of market players.
The overall enterprise social networks and online communities market is fragmented in nature due to the presence of a large number of companies in the market. The market comprises tech giants including IBM Corporation, Microsoft Corporation, VMware, Inc. as well as small-sized companies (including startups) such as MangoApps, Inc., Igloo Software and several others. The prime strategy adopted by these companies is consistent efforts in the betterment of enterprise social media platforms for improved convenience, security, and functionality of these networks.
List of Companies Covered:
Market Segmentation:
By Deployment Model Segment
On-premise
Cloud-based
By Enterprise Size Segment
By Industry Vertical Segment
By Geography Segment Type
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